J.P. Morgan & Chase

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Showcasing the impact of frictionless biometrics for leaders in retail, dining, and apparel

Lead Designer2025–2026

Overview

JPMorgan is building a white-labeled biometric platform to help merchants integrate secure, frictionless payments and authentication into their dining and retail experiences.

The Problem

Merchants struggled to understand how biometrics could integrate meaningfully into their existing systems and why they should adopt the technology.

The Solution

Designed a full retail experience across large-screen kiosks and JPM’s PayPad hardware — showing how customers could check in, order, redeem loyalty, and pay with biometrics in under a minute.

Order selection on the kiosk prototype.

Step 1/3

Check‑In

Customers scan in at the kiosk to link their profile, loyalty account, and payment method before ordering begins.

Building the brand

Following our conference showcase, the JPM Biometrics Design team partnered with an external branding agency to create a new consumer-facing sub-brand, shaping identity, voice, and visual language across merchant touchpoints.

Partnering with Red Antler

Biometrics loading interaction

Brand identity

When constructing our identity, we wanted the experience to remain human, trustworthy, and magical. We utilized our experience mapping consumer flows across dining, ticketing, and sports to guide our overall brand strategy.

I’ve never seen anything like it before!
Conference member, MRC 2025

Reflection & Impact

Adopted across the company

Established the go-to narrative across product, sales, marketing, and partnerships.

Brought into executive client meetings

The experience became product leadership’s go-to narrative for high-value meetings across retail, dining, and apparel.

Featured at major industry events

Presented to payments leaders across 5+ major industry conferences, including MAG, MRC, and more.

The biometrics design team functioned like a scrappy startup within the bank, often moving between blue-sky, 0→1 work to navigating edge cases and details of a payments product. Collaboration and holding numerous whiteboarding sessions with the product team was key to building a cohesive vision.

Credits

Rohan Upadhyayula

Lead designer for applied biometrics journeys.

Christina Ho

Lead designer for biometrics scanning experience.

Austin DeHaven & Matt Langen

Brand, visual, and interaction design at Red Antler.

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